The Knot is a rock climbing gym in Gainesville, FL. I created a custom Shopify theme serving as the informational hub for prospective & current gym members, a place for members to sign up for classes, as well as a full-service e-commerce store for gear. After conceiving and producing an extensive set of user personas and stories for the site, I built them this bespoke solution with customization and extensibility in mind. Included in the custom design are unique SVG art & animations, a suite of edited duotone images, and video backgrounds which I edited specifically for the project.

Go to website